RIP Mr. Softee

James Conway, the creator of the Mr. Softee company died in his New Jersey hometown of Ocean City today. He was 78. He created the company with his brother in 1959 in Philadephia, and the soft serve ice cream is still sold in musical trucks in 15 states.

Millions of children grew up running in glee after the Mr. Softee truck as it pumped out it’s endlessly repeating yet catchy tune..

“The creamiest dreamiest soft ice cream you get from Mr Softee
For a refreshing delight supreme look for Mister Softee.
My milk shakes and my sundaes and my cones are such a treat
Listen for my store on wheels ding-a-ling down the street.
S-O-F-T double E, Mister Softee!”

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